Prefabricated House Manufacturer Wholesale Live Broadcast
Currently, no complete information specifically targeting the 'prefabricated house manufacturer wholesale live broadcast' has been directly found. However, Hebei Damei Tongyi Integrated Housing Technology Co., Ltd. has a typical practice in the field of prefabricated house live broadcasts, which can serve as a reference case.
Supported by cutting-edge green intelligent manufacturing technology, Hebei Damei Tongyi Integrated Housing Technology Co., Ltd. has taken live-stream e-commerce as its core digital business format and constructed a full-chain model of 'factory production - cloud display - online transaction - on-site construction', achieving a deep integration of the prefabricated green physical industry and digital marketing. Its live-stream operation model has the following characteristics:
1. Multi-platform matrix layout and full-chain operation Since launching its online business in 2023, the company has established an operation matrix across platforms such as Douyin, Kuaishou, WeChat Channels, and Xiaohongshu, forming a full-chain model of 'content seeding + live-stream conversion + private domain precipitation'. Through differentiated content placement across different platforms, it covers potential customer groups. For example, it focuses on product aesthetic displays on Xiaohongshu and emphasizes the transparency of the construction process on Douyin, precisely matching user needs.
2. Time-segmented live-stream content design The company conducts uninterrupted live streams from 9 a.m. to 9 p.m. daily. In the morning (9:00-12:00), it focuses on explaining product characteristics, such as material environmental friendliness, structural stability, and customization options. At noon (12:00-15:00), it goes deep into the workshop and construction site to live-stream the production process and assembly details, demonstrating standardized operations and quality control. In the evening (18:00-21:00), it shares completed cases across the country, enhancing trust through real-life pictures and user feedback. This time-segmented design takes into account both information density and audience retention rates.
3. Large-scale live streams and data-driven results In 2025, the company conducted over 500 live-stream sessions throughout the year, with the highest number of viewers per session exceeding 10,000. The total number of views across the network exceeded one million, and it precisely connected with over 2,000 groups of potential customers. Live streams accounted for more than 70% of the total online transactions, indicating that live streaming has become its core sales channel. Data-driven operations (such as viewing duration, interaction rate, and conversion path analysis) have further optimized content strategies and user reach efficiency.
4. Industrial integration and model innovation Through live streaming, the company has broken the geographical limitations of traditional prefabricated house sales and made the factory production process transparent, reducing the customer's decision-making threshold. At the same time, the seamless connection between online transactions and offline construction has solved the pain points of 'information asymmetry' and 'service discontinuity' in wholesale business, providing a replicable digital transformation model for the industry.
