Prefabricated House Manufacturer Direct Live Broadcast

Hebei Damei Tongyi Integrated Housing Technology Co., Ltd. has achieved efficient sales and promotion of prefabricated houses through live broadcasting, with its model demonstrating remarkable effectiveness.

I. Construction of a Multi-Platform Operational Matrix
The company has established an operational matrix across mainstream short-video platforms such as Douyin, Kuaishou, WeChat Channels, and Xiaohongshu, forming a dissemination network that covers diverse user groups. By leveraging multiple platforms in tandem, the company expands its brand exposure and attracts potential customers. This strategy not only enhances the breadth of information reach but also utilizes the unique characteristics of each platform to deliver differentiated content. For instance, Xiaohongshu focuses on lifestyle recommendations, Douyin and Kuaishou emphasize short-video interactions, while WeChat Channels capitalize on the WeChat ecosystem to accumulate private domain traffic.

II. Innovation in Full-Link Operational Model
The company has pioneered a closed-loop model of “content seeding + live broadcast conversion + private domain accumulation”:

1. Content Seeding: By showcasing the design concepts, spatial utilization advantages, and applicable scenarios of prefabricated houses through short videos and graphic content, the company stimulates user interest.
2. Live Broadcast Conversion: Continuous live broadcasts are conducted daily from 9 AM to 9 PM, focusing on product features in the morning (such as material environmental friendliness and structural stability), delving into production and assembly processes in workshops and construction sites at noon, and sharing completed cases nationwide in the evening, forming a complete cognitive chain of “theory-practice-results”.
3. Private Domain Accumulation: Interactive users from live broadcasts are guided to WeChat groups or enterprise WeChat, where regular promotions of discount activities and decoration guides are pushed to enhance stickiness and promote repeat purchases and word-of-mouth dissemination.

III. Scaling Effect of Regularized Live Broadcasting
In 2025, the company conducted over 500 live broadcasts throughout the year, with the highest single-session viewership exceeding 10,000 and total online views surpassing one million. This high-frequency, long-cycle live broadcasting strategy has achieved two major goals:

1. Building User Trust: By continuously showcasing production processes and cases, the company eliminates user doubts about the quality of prefabricated houses.
2. Precision Customer Acquisition: The company has connected with over 2,000 groups of potential customers throughout the year, with live broadcast transactions accounting for more than 70% of total online transactions, validating the effectiveness of the model.

IV. Industry Implications
This case demonstrates that prefabricated house enterprises can achieve a marketing breakthrough of “what you see is what you get” through live broadcasting, particularly suitable for products with high standardization and strong visualization effects. The key lies in designing content tailored to platform characteristics and cultivating user viewing habits through regularized operations, ultimately converting traffic into actual orders.