Target Market for Mobile Toilets

The target market for mobile toilets encompasses three major areas: the eco-mobile toilet industry, the full range of portable toilet markets, and the mobile toilet market in specific cities. Detailed breakdowns are as follows:

I. Eco-Mobile Toilet Industry

1. Regional Markets: The eastern coastal regions, characterized by high urbanization levels and well-developed public facilities, serve as the core application areas for eco-mobile toilets, accounting for over 40% of market demand in 2024. Jiangsu, Zhejiang, and Guangdong are the primary growth engines. The central and western regions, driven by the 'Toilet Revolution' policy, have witnessed significant market growth, with provinces such as Sichuan, Yunnan, and Gansu accelerating adoption through policy guidance, forming new growth points.
2. Product Application Venue Markets: Further segmentation occurs based on technological types and scenario requirements. Water-saving eco-toilets, due to their water supply stability requirements, are primarily used in high-traffic areas such as urban parks, schools, and transportation hubs, capturing a 58% market share in 2024. Waterless eco-toilets, leveraging their advantage of not requiring an external water source, cover remote areas, nature reserves, and temporary construction sites, with a market share close to 35%.

II. Full Range of Portable Toilet Markets
This market spans four core sectors, catering to diverse scenario demands:

1. Elderly Care: Upgrades in home-based elderly care adaptation in China drive the penetration of portable toilets in home care scenarios.
2. Outdoor Cultural Tourism: The rise of leisure activities such as camping, RV travel, and short-distance self-driving trips has generated stable demand for portable sanitation facilities.
3. Emergency Disaster Relief: In disaster emergency reserves, portable toilets serve as temporary sanitation solutions, becoming standard disaster relief supplies.
4. Engineering Infrastructure: The growing demand for temporary facilities at construction sites, especially in scenarios like road renovations and subway constructions, remains robust.
   Additionally, niche scenarios such as maternal and infant night care have formed stable demand, driving market penetration rates to increase year by year.

III. Mobile Toilet Market in Specific Cities
Taking Xining as an example, its demand exhibits scenario-specific characteristics:

1. Large-Scale Events and Scenic Spots: In the first half of 2025, Xining plans to host 12 large-scale events, each requiring 10-20 mobile toilets; scenic spots like Qinghai Lake and Ta'er Temple face significant shortages of temporary facilities during peak seasons, driving demand for mobile toilet rentals and purchases.
2. Urban Construction and Commercial Real Estate: Projects such as subway constructions and road renovations require temporary sanitation facility support; during night promotions or temporary markets at some shopping malls, mobile toilets become essential配套 services (supporting services).
3. Emergency Disaster Relief: As a disaster-prone region, Xining incorporates mobile toilets into its emergency reserve system to respond to public emergencies.