2019 Chonggu Future Rural Life Festival | Container Market | Sustainable Living Underway-Ehang Container House

Zhangyan Harvest Future Rural Life Festival -

An urban–rural interactive international gathering led by sustainability ideas

The Future Rural Life Festival invited innovators of sustainable lifestyles and production methods from China and abroad, experts and scholars, and social organizations to explore—through exhibitions, forums, workshops, markets, and concerts—new content for future rural clothing, food, housing, and mobility under environmental, social, and economic sustainability, as well as technology, models, and formats for rural industry innovation. The exhibition and market featured more than 30 domestic and international projects, gathered 30 creative eco-market brands, showcased works by more than ten artists, and covered themes such as green building, eco-friendly materials, ecological restoration, revitalizing intangible cultural heritage, reuse of old objects, cultural revival, community building, art intervention, and innovative entrepreneurship. The festival also ran themed workshops on glass, hand painting, jewelry, and more, plus music performances.

In line with the sustainability theme and eco concept, all exhibition containers for this Future Rural Life Festival were boxes used at the 2018 Tongji University WIEE World Innovation and Entrepreneurship Expo. The boxes kept the overall WIEE design, were adapted to the festival theme, and received secondary painting and graffiti.

For the 2018 Tongji University WIEE World Innovation and Entrepreneurship Expo, the container design and build partner was our company. One hundred and ten containers were used, with a built area of more than 2,700 square meters.

" One feast of ideas about human life "

" 30+ international sustainable projects on show "

" Opening-day highlights "

On November 3, 2019, as representatives from government, business, academia, and industry together cut ripe rice with golden sickles—symbols of harvest—the 2019 Zhangyan Harvest Future Rural Life Festival officially opened in Zhangyan Village, Chonggu Town, Qingpu District.

Guests at the opening included Jin Junfeng, Deputy District Mayor of Qingpu; Jin Biao, Party Secretary of Chonggu Town; Lu Shiwu, Party Secretary and Chairman of CSCEC Urban Investment; Gao Bo, Deputy Party Secretary and General Manager of CSCEC Eighth Bureau; Chu Xiaobin, Deputy General Manager of CSCEC Eighth Bureau; Wang Genxiang, Director of UNIDO Shanghai Global Innovation Center; curator and Royal College of Art Fellow John Thackara; Memphis co-founder Aldo Cibic; and Professor Lou Yongqi, Dean of Tongji University College of Design and Innovation. Jin Biao and Lu Shiwu delivered opening remarks.

" Three globally influential scholars "

The program was jointly curated by Professor Lou Yongqi, Dean of Tongji University College of Design and Innovation and Fellow of the Royal Swedish Academy of Engineering Sciences; renowned thinker and Royal College of Art Fellow John Thackara; and celebrated designer and architect Professor Aldo Cibic, a founder of the Memphis design group and founder of Cibic Workshop.

The Future Rural Life Festival invited innovators of sustainable lifestyles and production methods from China and abroad, experts and scholars, and social organizations to explore—through exhibitions, forums, workshops, markets, and concerts—new content for future rural clothing, food, housing, and mobility under environmental, social, and economic sustainability, as well as technology, models, and formats for rural industry innovation. The exhibition and market featured more than 30 domestic and international projects, gathered 30 creative eco-market brands, showcased works by more than 10 artists, and covered themes such as green building, eco-friendly materials, ecological restoration, revitalizing intangible cultural heritage, reuse of old objects, cultural revival, community building, art intervention, and innovative entrepreneurship. The festival also ran themed workshops on glass, hand painting, jewelry, and more, plus music performances.

Market -

Exhibition -

Workshops -

Music performances -

Food -

Wilderness Plan

From the urban–rural fringe, we prepare for next year

Wilderness Plan, a volunteer-supported experimental project linking city and countryside, brought “material collision and cultural fusion”: old wool sweaters donated by city residents were upcycled by weavers in Bingzhongluo, Nujiang (Yunnan) and Niuwei Village, Maoxian, Aba (Sichuan) into rainbow blankets; wild ge-bu-shi grass (commonly called ground pepper) from mountains above 2,000 meters became a winter specialty drink in the skilled hands of the ANDCOFFEE owner; and distinctive Nu ethnic handmade textiles became handmade loafers thanks to the owner of VOYAGE boutique.

▲ Limited organic highland Sichuan pepper for sale; bring your own cup for drinks and enjoy a special discount. Proceeds support preparation for the 2020 Aoluguya exhibition project.

CIWEI Hedgehog

A serendipitous life starts here

Here you can discover ways of living beyond nine-to-five, and join international volunteering, distinctive city experiences, online social experiments, and other fresh activities—looking forward to meeting another kind of life with you.

SchoolOf

Global sustainability project — Regeneration Satellites

SchoolOf’s #CycSatellites “Regeneration Satellites” project is a global initiative that uses regenerative design to help companies and brands solve inventory lifecycle issues, create more jobs and better income for designers and lower-income manufacturing communities, and reduce environmental pollution and resource waste from fashion production and recycled materials.

Good Morning Wild Camp

Good morning—wake up in the scenery

Wild camping is not only the most original, pure emotion nature gives us; it also needs outdoor lodging as comfortable as home. To honor the view, Good Morning Wild Camp develops its own lodging products, aiming for an ultimate wild-camp experience.

Plastic Sister Flowers

Building flowers of sustainable hope from recycled plastic bottles

The full installation is made of nearly 1,389 recycled plastic bottles—yet that is only about one percent of the plastic drink bottles consumed worldwide every minute. Hundreds of millions of plastic waste pieces flow into natural systems, reshape landscapes, and trigger ecological disasters. In the Anthropocene, on a “plastic planet,” whether we keep blooming desire flowers built on depleting natural resources, or jointly grow flowers of sustainable hope, depends on each person’s decisions and actions today.

PUNCHLINE Coffee / Desserts

Making cafes easier to open everywhere—while serving quality coffee and food at the market, exploring recyclable uses of coffee with a continuous-development mindset.

REMET Food truck hot dogs / ice cream

REMET provides outdoor dining solutions, gathering many foods on food trucks for trendy food events for food lovers.

FREITAG Bags made from recycled truck tarps

Born in 1993 from brothers Markus Freitag and Daniel Freitag making waterproof messenger bags for themselves. Bright, durable truck tarpaulins, classic silhouettes, and a circular brand ethos made FREITAG a leader in eco fashion.

BOTTLOOP Bags / clothing from recycled plastic bottles

A young street brand committed to eco regeneration—an advocate and explorer of modern sustainable living. Return to simplicity; cycle and renew without end. Pooling everyone’s strength, bottles are recycled through crushing, polyester chips, filament, and fabric, then fused with designers’ feeling and craft so bottles regain life in a better form.

RUBBER KILLER Bags made from recycled tires

After a 200,000-kilometer journey, tire inner tubes get a chance at rebirth in your hands. Hardcore bags made mainly from truck inner tubes—waste that is hard to break down. Each tire’s texture differs; every piece carries its own travel story.

CULCREAT Washable kraft-paper bags

Passionate about combining traditional craft with modern cultural innovation for more creativity. Each washable kraft-paper piece develops natural creases and texture over time, leaving marks and warmth that belong only to you.

HOW BOTTLE

Raincoats / bags from recycled plastic bottles

A product company born to tackle plastic pollution, focused on design, development, and promotion of regenerated products and materials—mainly apparel and fabrics from “plastic bottle recycling.”

Brain Cloth handmade fabric bags

“Brain Cloth” expresses intricate, hidden Eastern aesthetics as a natural presence in modern life. Hidden, incomplete, warm, vintage, avant-garde, diligent, quiet… Preferring natural materials—cotton, linen, silk, wool—and designing fabrics for the best hand-feel in bags. Dropping traditional metal hardware and complex detail, semi-handmade from simplicity: function first, natural and approachable. The idea “method is a problem / method is not a problem” neither forces raw ecology nor chases trends—focusing on natural harmony between the bag and modern life.

Rebirth Wild Setting bags from recycled woven bags

On materials: scraps, wild setting, from alley ends, remade by hand… We advocate a sustainable lifestyle, changing waste destiny with creativity and finding beauty with curiosity. Every kraft woven bag is hand-cut and naturally formed—just for you.

Wuchan Handwork intangible-heritage handwoven bags

Wuchan holds to “old cloth, new work,” mainly handmade, applying rustic cloth elements to cultural products, apparel, and bags.

SIDE NOTE

Jewelry from reused marble / eco pearl jewelry

Founded in 2014, a China-origin accessories and lifestyle aesthetics brand. A “side note” is a small margin remark that supplements the text; we take that meaning—hoping the brand stays understated yet indispensable, accompanying you like a side note.

Caucasso vinyl records

A practitioner of material aesthetics—sight and sound on vinyl. A seasoned vinyl collector with classic sources at all four historically recorded speeds. Long hosted “Vinyl Night” at Shanghai jazz clubs, Yizi Live Bar, SAIC Shanghai Culture Plaza, and more—fifteen episodes.

More sustainable talks / exhibitions / art

Waiting for you to visit and experience on site

— Sustainable Living Market —

Market opening hours

Four weekends from November 3–24, 2019

11.03–11.04, 10:00–21:00

11.09–11.10, 14:00–21:00

11.16–11.17, 14:00–21:00

11.23–11.24, 14:00–21:00

Container market exhibition period

November 3–24, 2019

Container market address:

Zhangyan Sci-Tech Agriculture Park, Chenzhang Road, Qingpu District, Shanghai

On-site location

Zhangyan Sci-Tech Agriculture Park / Zhangyan Chenghuang Temple

Parking

Ample parking spaces; free parking

Public transit

Shanghai Metro Line 17 — Zhaoxiang Station

Bus Qingji Line toward Jiwang, 7 stops to Fuquanshan Road / Quanzhong Road; transfer to Chonggu Route 2 toward Xintai Road / Waiqingsong Highway, 9 stops to Yaozhang Road / Liyuanqiao Road; walk 500 meters to Zhangyan Sci-Tech Agriculture Park

Temporary shuttle

Nov 3–4: from Line 17 Zhaoxiang Station Exit 2 bus stop, every half hour

Zhaoxiang Metro — Zhangyan Sci-Tech Agriculture Park: 9:30, 10:00, 10:30, 11:00, 11:30, 12:30, 13:00, 13:30, 14:00

Zhangyan Sci-Tech Agriculture Park — Zhaoxiang Metro: 16:30, 17:00, 17:30, 18:00, 18:30, 19:00, 19:30, 20:00, 20:30, 21:00