Zhoushan Internet-Famous Container House

Zhoushan's internet-famous container houses are primarily applied in commercial districts, rural revitalization projects, and creative parks, combining practicality with internet-famous attributes to become a new carrier for local characteristic economy and cultural tourism integration.

1. Application in Commercial Districts: Creating Unique Consumption Scenarios
The "Hi Youth" container commercial street in Hedong Village, Baiquan Town, Zhoushan, serves as a typical example. Located opposite Zhoushan Technical College, the project's first phase includes 22 container shops, radiating surrounding areas such as village committees, town governments, and hospitals, with a large daily footfall. The shops feature a double-layer dopamine color scheme design, creating visual highlights that attract citizens and tourists for check-ins. The business formats cover coffee shops, snack bars, supermarkets, etc., meeting diverse consumption needs. For instance, brands like "He Ni" Coffee and "Zu Ming" Stinky Tofu have quickly gathered popularity through promotional activities, becoming local internet-famous consumption landmarks. Additionally, the commercial street is equipped with parking lots, lighting landscapes, and other facilities, creating a situational dining atmosphere and further enhancing its appeal.

2. Rural Revitalization Projects: Innovative Exploration of Village-Level Economy
In the field of rural revitalization, container houses are used to revitalize idle land resources. Kemei Village in Baiquan Town, Dinghai, transformed collective construction land into a container creative park, introducing business formats such as catering, accommodation, and supermarkets. The park's design incorporates Zhoushan's fishing elements and plans to host intangible cultural heritage markets and marine-themed exhibitions, combining economic value with cultural heritage functions. Through a split auction model for leasing rights, the premium rate for 10 container shops exceeded 66%, expected to increase the village collective's annual income by 354,000 yuan while providing over 30 job opportunities. This model not only improves land utilization efficiency but also achieves the dual goals of increasing villagers' income and rural governance through a linkage mechanism of "rental income + job provision."

3. Creative Parks and Cultural Tourism Integration: Extension of Internet-Famous Economy
The modular nature of container houses makes them an ideal choice for creative parks. The Kemei Village Container Creative Park forms a "small but beautiful" rural economic cluster through supporting facilities such as property management buildings and parking lots. The park is surrounded by dense enterprises, with strong daily consumption demand from migrant workers, coupled with the check-in effect of citizens and tourists, forming a stable customer base. Additionally, the second phase of shops in Hedong Village, Baiquan Town, plans to introduce more business formats based on operating conditions, further creating a catering and food plaza with internet check-in attributes to promote cultural tourism integration development.