Kinh te via he dang hot—phuc hoi thuong mai moi la ke hoach lau dai
Weibo dat 194.444.444 luot doc, gan 45.833 thao luan—kinh te via he bung no. Chi trong dem, nhan vien van phong san sang: nguoi mua xe ban hang, ban ngay van hang, ban dem ban via he; nguoi mo capo Mercedes, Audi. De lam gi? Ban hang. Mo capo la co quan ao, giay, tui.
Dung vay—khi phong chong dich duoc nhe, nhieu thanh pho mo cua cho "kinh te via he." Mot lan "khoi khoi song" do tro thanh hy vong phuc hoi kinh te. Ngay ca Shanghai cung nhap cuoc: Shanghai cong bo Le hoi dem song dau tien tu 6/6 den 30/6, tao hinh anh dem thanh pho co khoi khoi, chat Shanghai, thoi trang va quoc te—va ro rang ho tro cua hang dac sac kinh doanh cho ngoai. It nhat hon 20 thanh pho khuyen khich kinh te via he, cho thay muc do coi trong thuong mai.
Nhung kinh te via he chi la cong cu ngan han de kich cau. Giau nho no khong phai ke hoach lau. Con sot do chinh sach thuong nghia tieu dung quay ve muc thu nhap kha dung—tin hieu khong tot cho cua hang thuc.
Trong dem, via he buoc moi nguoi nhin thang vao vi tien
Via he la dai dien cho tinh toan: cach re de thoa man muon mua sam, dao pho. Do la tieu dung tro ve ly tri, thoi quen chi truoc tieu sau bi kiem che, va tui tien khong du de giu ao tuong trung luu.
Dai chung doi moi, khoi nghiep van con vong
Co nguoi dua rang via he la "gio" tiep theo, ban via he la khoi nghiep. Co ma QR thanh toan thi them "tu duy internet." Hay chuan bi vong A—dua thoi, startup dang cho von co the ban via he de song. Nhieu nam truoc suy thoai va thien nga den, VC da than trong. Mobike, ofo, WeWork va loat chia se / can ho thue dai deu phai lui hoac ve tay tap doan lon—deu thieu tien.
Trung tam thuong mai chiu ap luc: so voi via he, day la "gap tieu dung"
"Gap" o day la phan cuc—moi nguoi trong the gioi rieng, cach xa nhau. Phan lon suy thoai den tu tap trung tai san va an sinh han che: luc nao do san xuat bung no khong duoc tieu dung hap thu, anh huong san xuat va viec lam, giam thu nhap va ky vong tieu dung, roi lai anh huong san xuat. Khong chi la van de tu ban, du tu ban san mang no.
Vi sao can thuong mai sat dat—gom ca via he? Vi SME va ho kinh doanh ca the la nen cua viec lam va doi song. Truoc do, bung no phi ly va tieu dung phi ly, cung thu nhap tang theo tang truong, da che day hien thuc rong lon do.
Thien nga den dai dich lam kinh te giam, niem tin tieu dung yeu. Thoi phuc hoi, trung tam thuong mai / pho thuong mai thu nhieu cach kich cau, nhung luu luong va doanh thu chua ve muc binh thuong. Via he bung no co anh huong khach den mall khong? Co de doa ban le trong trung tam khong?
Chung toi cho rang khong. Truoc het, via he nham phuc loi cho nhom thu nhap thap: vua tao viec lam vua kich cau. Marketing phong phu va gio mo dai hon khien via he thanh don bay tieu dung moi. Dieu do mo them co hoi cho mall kinh doanh ngoai troi va kinh te dem. Via he truyen thong thuong lech chat moi truong, hang hoa, dich vu; cho ngoai cua mall thi co trat tu, quan ly, chuan hoa.
Ky via he moi, khoi khoi doi thuong cung la canh dep
Via he phuc hoi khoi khoi doi thuong va mang sinh khi moi cho ban le thuc. Lam sao dua via he vao du an thuong mai thanh diem nhan? Nhieu du an da tao phong cach rieng.
Dua "khoi khoi doi thuong" vao khong gian thuong mai the nao? Pho Tiao Tiao cua Beijing Huaxi LIVE Wukesong, Cong vien sang tao chu de container Color Blocks Jiangmen, pho thuong mai container Cong vien sang tao Hexin Gaoming, Thi tran container Innovation Valley Jining... nang cap trai nghiem via he da chieu, tao cho container vua am, vua chat luong—thanh IP thuong hieu va gan chat nhip ban hang du an, van hanh "kinh te via he" cua mall qua nang cap khong gian, chat luong hang, trai nghiem da dang.
Thiet ke thong nhat cua hang va diem container giup pho / mall co moi truong via he sach, am, ben vung hon—va hoa hop loai hinh via he voi ban le du an, tao canh tieu dung moi khien khach den co muc dich.
La san pham cua kinh te dem do thi, pho / mall sau khi quay lai phai dung su kien sang tao va van hoa, quan ly chuan—khong lam theo xung. "Kinh te via he" can ke hoach lau de tro thanh noi sinh hoat xa hoi ben vung, cho cu dan va du khach trai nghiem doi song, van hoa da dang va tuong tac thu vi. "Ban via he kieu" se mau tan. Khi mall tim them cach choi, trai nghiem "kinh te ngoai troi + kinh te dem" se la chu dao—va container cong nghiep, ben chac la lua chon than thien, lau dai cho kinh te ngoai troi.
Thi truong day phat trien to hop thuong mai container—va pho container co loi the san
Than thien moi truong: Pho thuong mai container thuong dung container cu nghi huu. Sau hanh trinh bien, chung nam o bai, it ai de y, den khi duoc cai tao. Ket cau thep nang uu the ve on dinh va chong rui ro—thanh cua hang, khach san boutique, san ban hang, pho thuong mai container. Cai tao it phe thai xay dung—rat xanh.
Di chuyen duoc: Cua hang container co the chuyen bat ky luc nao—dat noi thue hop ly—it bi anh huong cai tao bat buoc hay bat kha khang. Chinh phu day kinh te dem va ro rang mo via he / kinh te ngoai troi, loi the container cho cho dem hien ro.
Ngoai hinh da dang, thoi trang: Phong cach cong nghiep container vua canh, vua nghe thuat—EDM, graffiti, fashion, sang, sat dat. Du an thuc te duoc nha dau tu va du khach thich; check-in khong ngung.
Quy hoach va quan ly thong nhat: Via he, cho dem lau mang an tuong "lung tung / kem." Dua via he / cho dem vao container thiet ke thong nhat vua dep, dong bo, vua de quan ly—mo cua, them ban ghe ngoai khi ban; dong cua, thu ban khi nghi, pho tro lai binh thuong ngay.
Tiet kiem chi phi, hieu qua kinh te: Cua hang thuong hang tram ngan USD—von lon, rui ro cao. Cua hang container chi tu USD $4,167/cai—khoang 1/5. Cua hang thuong con dien tich chung lon, dien tich that nho. Container co them cho ngoai va tang tren: 15 m2 co the dung ~45 m2.
Tai công ty chúng tôi, chung toi chan thanh mang den thi truong trong va ngoai nuoc gia, dich vu va giai phap container tong the canh tranh. Neu muon thao luan nhu cau, goi 17721310336 hoac email marketing@ourcompany.com de biet them.
