Prefabricated House Manufacturer Live Broadcast Sales
Hebei Damei Tongyi Integrated Housing Technology Co., Ltd. is a typical enterprise that conducts live broadcast sales of prefabricated houses.
Live Broadcast Platform and Operational Model:
The company has delved deeply into the field of e-commerce live broadcasting and has built an operational matrix covering mainstream platforms such as Douyin, Kuaishou, WeChat Channels, and Xiaohongshu, forming a full-link model of “content seeding + live broadcast conversion + private domain precipitation”. Through multi-platform layout, the enterprise can reach different user groups, expand brand exposure, and at the same time, utilize private domain traffic precipitation to achieve long-term customer operation, providing continuous impetus for live broadcast conversion.
Live Broadcast Content and Schedule:
The live broadcast adopts an all-day segmented strategy: In the morning (9-12 a.m.), it focuses on explaining product features, helping viewers quickly understand the design advantages, material properties, and applicable scenarios of prefabricated houses through professional explanations; At noon (12-3 p.m.), it goes deep into workshops and construction sites to live broadcast the production process and assembly details, enhancing user trust through transparent displays; In the evening (6-9 p.m.), it shares completed cases across the country, presenting the actual effects of the houses through real projects and stimulating potential customers' purchase intentions. This content-layered design takes into account both the depth of information transmission and the convenience of user viewing.
Live Broadcast Results and Data Support:
Data from 2025 shows that the enterprise conducted over 500 live broadcasts throughout the year, with the highest number of viewers per session exceeding 10,000 and the total number of views across the network exceeding one million. More crucially, the live broadcast precisely connected with over 2,000 groups of potential customers, directly driving online transactions to account for more than 70%. This result verifies the effectiveness of the strategy of “regular live broadcasting + scenario-based content”, which not only reduces the time cost of traditional sales models but also improves customer decision-making efficiency through real-time interaction.
Industry Insights:
This case indicates that prefabricated house manufacturers can achieve three major breakthroughs through live broadcasting: First, breaking geographical limitations and reaching the national market with the help of the Internet; Second, enhancing trust endorsements by live broadcasting the production process to eliminate users' doubts about quality; Third, optimizing the conversion path by integrating content attraction, product display, and sales closure into the live broadcasting scenario. For similar enterprises, building a professional live broadcasting team, designing a differentiated content system, and establishing a customer data tracking mechanism are key to improving live broadcasting efficiency.
