Liandongyun Car Mobile Toilet

The nickname of Liandongyun as 'the first mobile toilet for young people' originates from the improper use behaviors of some users.

Specific manifestations of improper use behaviors:
As a car-sharing platform, Liandongyun's vehicles have been used in an extremely uncivilized manner by some users. Due to the public nature of shared cars, some users lack awareness of cherishing the vehicles. They not only drive roughly but also engage in extreme behaviors such as defecating inside the cars. This directly leads to the deterioration of the internal hygiene conditions of the vehicles, with frequent stains on the seats and interiors. As a result, Liandongyun has been jokingly called a 'mobile toilet'. In addition, such behaviors have also sparked discussions in society about the quality of the nation's citizens, and Liandongyun has been given the title of 'the vehicle for testing the nation's quality'.

Influence of user group characteristics and usage thresholds:
Liandongyun mainly offers fuel-powered SUV models, covers a wide range of cities, and has a relatively low rental threshold. Its rule of allowing exemption from the deposit with a芝麻信用 (Zhima Credit) score of 650 points has significantly lowered the rental threshold, attracting a large number of college students who have just obtained their driver's licenses and have limited financial capabilities. However, the quality of this user group is uneven, and some have a weak sense of protecting public property, leading to frequent improper use behaviors. For example, some users engage in uncivilized behaviors in the cars for excitement or convenience, accelerating vehicle wear and tear.

Challenges of vehicle characteristics and operation management:
The fuel-powered SUV models of Liandongyun have no range anxiety and are suitable for long-distance travel or complex road conditions, but this also provides 'convenient conditions' for some users. Due to the high frequency of vehicle use, long maintenance cycles, and improper user behaviors, the rate of vehicle scrapping has increased significantly. Although the platform has lowered the threshold through credit-based deposit exemption, it has failed to effectively screen the quality of users, resulting in increased operating costs and frequent vehicle hygiene and performance issues, further strengthening the negative image of the 'mobile toilet'.