Jinnan Internet-Famous Container House
The typical representative of the Jinnan internet-famous container house is the "Green Move BOX" project. Here is a detailed introduction to the project:
Project Location and Business Formats
The "Green Move BOX" project is located at the intersection of Tiyu Huanlu and Yazhi Xilu in Jinnan District, Tianjin. It encompasses three core business formats: the Green Move BOX Vibrant Block, the Green Move Honey Badger Park, and the Green Move Star Chain Camping Grounds. The Vibrant Block features a cluster of container buildings as its main body, the Honey Badger Park focuses on parent-child interaction and entertainment experiences, and the Star Chain Camping Grounds offer unique accommodation settings, forming a comprehensive space that integrates commerce, leisure, and accommodation.
Design Concept and Features
The project takes "green" and "dynamic" as its core design concepts. In terms of green design, during the initial construction phase, it achieved harmonious coexistence between architecture and ecology by avoiding existing trees and preserving natural vegetation, minimizing interference with the environment. In terms of dynamic design, the Vibrant Block uses 300 staggered and stacked containers, paired with high-saturation colors (such as bright yellow, vivid orange, sky blue, etc.), creating a strong visual impact and three-dimensional spatial hierarchy. The Star Chain Camping Grounds blend various accommodation forms, including space pods, octagonal pavilions, and wooden houses, combining a sense of future technology with natural poetics to meet the aesthetic and experiential needs of different groups.
Investment Attraction Strategies and Merchant Composition
The project focuses on the needs of young consumer groups and all age groups. Through online and offline promotion and the establishment of a "College Student Entrepreneurship Alliance," it has attracted 180 merchants to settle in. The business formats cover catering, cultural and creative products, entertainment, children's activities, sports, and other fields, such as specialty snacks, creative handicraft stores, immersive murder mystery games, children's play facilities, and outdoor sports equipment stores, forming a diversified consumption scenario that meets tourists' one-stop needs for "eating, drinking, playing, having fun, and staying."
Operational Results and Honors
Since its operation, the "Green Move BOX" has maintained high popularity, attracting over 3 million visitors to check in. Its influence has been further amplified through social media, ranking first on the Tianjin Douyin City Sightseeing Ranking List and the "Douyin Group Buying and Delivery Weekly List" for Tianjin attractions. It has also been awarded the first place in Tianjin's "2023 National Trend Internet-Famous Check-in Spot" and the title of one of Tianjin's "Top Ten Consumption New Scenarios" in 2024, becoming a new cultural and tourism landmark in Jinnan District and even Tianjin.
