Qoros 3 Mobile Toilet
The Qoros 3 is dubbed the 'mobile toilet' primarily due to its inappropriate use as a shared car.
Background of Inappropriate Use: The Qoros 3 was once the main model of Linkage Cloud, a shared car service under Baoneng Group. Linkage Cloud attracted a large number of users with its zero-deposit and low-rental features, among whom were some users of low quality. After renting the Qoros 3, these users engaged in inappropriate behavior, including defecating inside the car. This behavior severely damaged the car's interior environment, causing great inconvenience and discomfort to subsequent users.
Origin of the 'Mobile Toilet' Nickname: Due to frequent inappropriate use in the shared car service, the interior environment of the Qoros 3 became extremely poor, even being described as a 'mobile toilet'. This nickname is not only a satire on the interior environment of the Qoros 3 but also reflects the disrespect and irresponsible attitude of some users towards shared cars.
Overall Image of Linkage Cloud Shared Cars: In addition to the Qoros 3, Linkage Cloud shared cars as a whole have also been criticized for issues such as users' lack of care and rough driving. These behaviors have led to an increase in vehicle damage rates and generally poor car conditions, earning Linkage Cloud the nickname of the 'National Quality Test Vehicle'. This nickname further strengthens the association between the Qoros brand and the image of shared cars in extremely poor condition.
Impact on the Qoros Brand: As an important model of the Qoros brand, the Qoros 3 being nicknamed the 'mobile toilet' undoubtedly has a negative impact on the brand image. This nickname not only raises doubts among potential consumers about the interior environment of the Qoros 3 but may also affect their trust and recognition of the entire Qoros brand. Therefore, for the Qoros brand, improving the user experience in shared car services and enhancing vehicle maintenance levels are key to reshaping the brand image and regaining consumer trust.
