Live Broadcast of Concrete Prefabricated Houses

Hebei Damei Tongyi Integrated Housing Technology Co., Ltd. has launched a live broadcast business in the field of concrete prefabricated houses, achieving remarkable results by integrating the entire supply chain through live streaming.

Live Broadcast Business Model and Full Supply Chain Integration

The company has leveraged the digital format of live-stream e-commerce to establish a complete business chain encompassing "factory production - cloud-based display - online transactions - on-site construction." By utilizing live broadcast platforms, it has digitized the production, display, and sales processes of the traditional construction industry, breaking down geographical barriers and enabling customers to remotely participate in and monitor the entire house-building process. For example, customers can watch the production process of prefabricated components in the factory via live broadcast to understand material quality and craftsmanship standards; during the construction phase, they can track the assembly progress in real-time to ensure project transparency.

Live Broadcast Format and Content Design

The live broadcast adopts an "all-day + segmented" model, running continuously from 9 a.m. to 9 p.m. daily, with content covering three main areas: product features, production processes, and case studies:

• Morning Session: Focuses on explaining the core advantages of concrete prefabricated houses, such as earthquake resistance, energy efficiency, and custom design capabilities, helping customers quickly grasp the product's value.
• Midday Session: Features live broadcasts from workshops and construction sites, showcasing the production processes of prefabricated components (e.g., mold casting, curing processes) and modular assembly techniques, providing a clear view of construction efficiency and quality control.
• Evening Session: Shares completed projects across the country, combining real-life images of houses under different climatic and geographical conditions to boost customer confidence in the product's adaptability.

Live Broadcast Results and Industry Impact

In 2025, the company conducted over 500 live broadcasts throughout the year, with a peak single-session viewership exceeding 10,000 and total online views surpassing one million, accurately connecting with over 2,000 potential customers. Live broadcasts accounted for more than 70% of total online sales, becoming the core sales channel. The key to its success lies in "real-scene displays": through unedited live broadcasts, it eliminates customer concerns about the "uncontrollable quality" and "non-intuitive effects" of prefabricated buildings, particularly appealing to those skeptical of traditional construction methods. Additionally, the regular live broadcast model reduces marketing costs while enhancing brand trust, providing a replicable digital promotion model for the popularization of concrete prefabricated houses.