Live Broadcast of Cement Prefabricated Houses

Companies in the cement prefabricated house sector have launched live broadcast operations, primarily driving business development through product display, answering questions, and facilitating transactions.

I. Live Broadcast Entities and Platforms Guangdong Jiangmen Jinsheng Cement Houses conducts live sales on Douyin (Douyin ID: 98261787038) and utilizes fan data analysis to optimize operations. Hebei Damei Tongyi Integrated Housing Technology Co., Ltd. has established a multi-platform operational matrix including Douyin, Kuaishou, WeChat Channels, and Xiaohongshu, achieving full-channel coverage.

II. Live Broadcast Content and Formats

1. Visualization of Production Process: Hebei Damei Tongyi showcases its production line in real-time during live broadcasts, focusing the camera on component craftsmanship details while the host explains technical highlights, such as cutting-edge green manufacturing technologies and advantages of prefabricated buildings, enhancing customer trust in product quality.
2. Interactive Q&A: The host answers customer inquiries about construction costs, project timelines, and house design layouts online, providing personalized recommendations. For example, Guangdong Jiangmen Jinsheng emphasizes that its cement houses are poured using national standard rebar and high-grade concrete, offering wind and earthquake resistance with a lifespan exceeding 50 years, and can be assembled into customized layouts based on needs.
3. Full-Link Operations: Hebei Damei Tongyi has developed a model of "content seeding + live conversion + private domain precipitation," forming a closed loop through short video预热 (pre-heating), live broadcasts to drive transactions, and subsequent private domain maintenance. In 2025, they conducted over 500 live broadcasts, with a single session reaching over 10,000 viewers, totaling over 1 million views across platforms, and precisely connecting with over 2,000 groups of potential customers.

III. Live Broadcast Effectiveness and Advantages

1. Improved Conversion Rates: Live broadcast transactions account for over 70% of Hebei Damei Tongyi's total online sales, demonstrating the direct impact of live broadcasts on order generation.
2. Reduced Marketing Costs: Through digital means, companies minimize intermediate links in traditional offline promotion, achieving a streamlined process from "factory production - cloud display - online transactions - on-site construction," saving time, effort, and costs.
3. Enhanced Brand Influence: Multi-platform live broadcasts expand coverage, while real-time interactions boost customer engagement, helping to establish a professional and transparent brand image.

IV. Industry Trends The rise of live broadcasts in the cement prefabricated house sector reflects the deep integration of the prefabricated building industry with digital marketing. In the future, with technological advancements (such as VR house tours and AI customer service) and further cultivation of consumer habits, live broadcasting may become a standardized marketing tool in this field, driving the industry towards greater efficiency and transparency.